BACKGROUND > The Alzheimer fund is competing with a lot of different fundraising organizations. And unfortunately, Alzheimer’s isn’t talked about as much as other diseases. Resulting in less people choosing to donate money to the Alzheimer fund.
STRATEGY > We need to make Alzheimer’s more present in people’s everyday lives. That way we can make them talk more about the disease, and consequently get more people to donate to the fund.
SOLUTION > We make sure to make the most precious memories to people suffering from Alzheimer’s permanent. By tattooing them on other people.
RECOGNITION
Young Lions Sweden Nomination
On the 21th of September, World Alzheimer’s Day, we will open the tattoo parlour Memory Marks. A place where you can make memories permanent on your body. Only it’s not your memories, but someone else’s. A memory that otherwise would be lost.
Leading up to World Alzheimer’s Day, we will let public figures get their own memory marks and encourage to share the initiative on their social media channels. On top of that, the tattoo artists who will be creating the memory marks will spread the word and encourage people to get their own memory marks on September the 21st.
When World Alzheimer’s day has passed we will make the remaining memories available for purchase on our campaign site. There you can also read the stories behind the memories.
