BACKGROUND > After two years of restrictions and staycations, we’re more eager to travel than ever. Due to the lifted restrictions, the summer of 2022 is expected to become the busiest travel season ever. But while we’re eager to hop on a flight and leave our problems behind, we forget about the problems in the countries we travel to. The world might have changed during the pandemic, but slavery, child labor and corruption are still a reality.
INSIGHT > We’re used to using search engines to filter our destinations, but you can’t filter out slavery, child labor and corruption.
SOLUTION > To start a discussion about tourism, Amnesty creates the smallest travel agency in the world, only offering trips to destinations that don’t violate human rights in any way.
RECOGNITION
Young Ones ADC Merit - Design For Good / Integrated
Berghs Team Awards - Execution
CASEFILM
A website where you can search your desired destination and potentially book your trip. The only thing is that Amnesty Air only travels to 20 countries. If your dream destination violate human rights in any way, it’s not on the list of destinations. But you can help it get on the list by donating to organisations in the country.
WEBSITE
To reach people and make them question their regular habits, we had to be where your everyday travel ads would be. Like travel magazines, airports, banners on news sites and social media.
COMMUNICATION
To get people to spread the message we created stickers that you would receive if you booked a trip or donated through the website.
STICKER
