BRIEF > Advertise Faktum, a street newspaper sold by homeless people. Because of a low media budget, restrictions were set to small prints and social media.

INSIGHT > Faktum writes about the stories taking place in the outskirts of society, a place their vendors also are all too familiar with. Stories and people that are easy to miss.

SOLUTION > You could say that Faktum focuses on the people that have fallen into the margins of society. So let’s use actual margins for advertising.